200 brands modified their logo to encourage social distancing

200 cm. is the safe personal space that public health authorities recommend people keep in order to avoid the spread of Coronavirus disease (COVID-19). In order to remind the public of the importance of this measure, Shackelton Group launched #The200Challenge.

If you think the campaign involves getting brands to change their logos so it’s well-spaced you would be right. 

I have never seen a first thought idea take hold and jump the shark so quickly, but here we are. 

Ad agency: Shackelton Group