VML and Child Focus run Miles for the Missing

The more people keep an eye out for missing children, the greater the chance of finding them. That’s why VML Belgium once again launched a striking campaign for Child Focus, on the occasion of International Missing Children’s Day: Miles for the Missing. This campaign activates the vast and ever-growing running community on Strava to help search for missing children.

CREDITS

Client: Child Focus
​Client Contact: Stephan Smets, Stéphanie Leyn, Selyna Ayuso Ferrandiz
​Agency: VML Belgium
​Executive Creative Directors: Kasper Janssens & Arjen Tarras
​Creation: Kasper Janssens & Arjen Tarras
​Copywriters: Tomas Van Loon, Hannah Candries, Jelle Raats, Yves Donceel, Gavin Watt
​Art Directors: Patrick Vermeylen, Rik Hermans
​Strategy: Jef Pelkmans, Gaëlle Maes
​Account team: Pieter Van Schil, Jessica Jacobs, Molly Waeytens
​Design: Samuel Allemand
​Motion Design: Lucas Van Orshaegen
​DTP: Jan-Bart Debruyne, Theo Hagtingius
​Development: Bram Verdyck, Sam Serrien
​PR partner: Ogilvy Social.Lab
​Sound design: Menno Van Riet