VGT – Ipad ad in DATUM magazine – Blood sticks on fur

DATUM magazine had an ad for a fictitious fur-coat brand in it, and once you ‘swipe’ to get to the next page, the image stays, but each swipe streaks blood across the screen…. The real sender of the ad is VGT (the association against animal factories)

Advertising Agency: Demner, Merlicek & Bergmann, Austria

Creative Director: Franz Merlicek

Art Director: Roman Steiner

Copywriter: Arno Reisenbüchler

Graphic Design: Stefan Öhner

Account Management: Markus Dammelhart

Digital Producer: Codewort publishing