The “Achooframe”, sneezes when it’s dusty so you’ll remember to call the cleaners. DOME – Russia

If there’s one thing I’ve learned from judging the Epica awards and reporting on ads here, it’s that the Russians and the Israeli are on a whole other tech-level when it comes to creative new ideas in advertising. Sure, you can build an app for that, but giving away sneezing frames that will remind you to call the cleaning company? Clever. The Russian cleaning company DOME made the “Achooframe”, whic identifies when the amount of dust in the apartment rises and a kid’s sneezing sound notifies a customer that it’s time to call in Dome cleaning service.

Ad agency: BBDO Moscow

Aleksandr Zagorsky – Creative Director

Sergey Pleshkov – Art director

Svetlana Popova – Senior Copywriter

Nikolay Megvelidze – Chief Creative Officer

Elina Yaroslavskaya – Digital Director

Valery Gorokhov – Senior Producer

Ivan Vansovich – Software engineer

Diana Seifetdinova – Producer assistant

Sorokin Boris – Marketing Director

Konogina Olga – Marketing manager

Vladlena Obukhova – Managing director

Anastastasia Pryamilova – Client Service Director

Konstantin Chirkov – Illustrator

Andrey Belov – TV producer

Andrey Dovzhik – Strategy Director

Dmitry Shebunin – DOP