BBH Singapore’s on why Samsung + Google Gemini is the go-to solution for everyday challenges

Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday challenges with AI assistance.

​​The series of three films presents scenarios where the Galaxy S25 Ultra’s AI capabilities shine—from cooking mishaps, laundry challenges, to exam assistance.

Company

Persuasion

BBH Singapore

Chief Creative Officer: Sascha Kuntze
Creative Director: Charlene Chua, Sid Lim
Associate Creative Director: Robert Nelk, Mark Peeters
Senior Art Director: Grace Wong, Melissa Ho, Koon Hoong Muk
Art Director: Sixin Wu
Senior Copywriter: Judy Au
Copywriter: Gwendolyn Lee
Junior Art Director: Jia Min Tan

Managing Director: Sid Tuli
Head of Growth: Siying Goh
Business Director: Gabrielle Munro
Senior Account Director: Claire Wong
Account Director: Valerie Ho, Rachel Tan
Associate Account Director: Sabrina Ang
Senior Account Executive: Stephanie Toh
Account Executive: Pei Xuan Soh

Head of Production: Wendi Chong
Senior Producer: Vanessa Thomas

Chief Strategy Officer: Stephane Missier
Associate Strategy Director: Felicia Ong
Junior Strategist: Gershayn Phua
Social & Content Director: Mathilde Caraccio
Associate Social Media Director: Rebekah Anthony
Social Specialist: Kristal Lee
Junior Social Specialist: Su Tien Chow

Production Partners

Condensed list

Director: Mackenzie Sheppard
Production Company: ProdCo
Service Company: Blur Films (Barcelona), Habitant Productions (Mexico)
Offline Editors: Pang Wei Fong, Tammy Quah
Online Post Production: Black Kite Studios, Studio DOF
Music Composition & Audio Post: String and Tins
Social Media Content Creator: Keenan Lam

Full credits (Laundry & Recipe)

Production Company: ProdCo.
Director: Mackenzie Sheppard
Founding Partners / EPs: Ian Pons Jewell & Zico Judge
MD/EP: Jon Adams
EP: Amy Appleton
Head of Production: Sam Levene
Producer: Ellie Fry
DOP: Pat Aldinger
Director’s Assistants: Kai Sandy
Onsite Editor: Sho Date
Production Manager: Ria Hanish-Oakes
Casting UK: Mark Summers
Casting US: Danielle Eskinazi Casting CCDA
Stylist: Neesha Champaneria

Service Company: Blur Films (Barcelona)
MD: Inés Segura
EP: Edu Olavide
Head of Production: Pablo Harraiz, Francesca Gaidolfi
Producer: Idoia Sánchez
Production Manager: Marta Pijoan
Production Designer: Rodo Fernandez
1st AD: Guillermo Escribando

Colour & Online Post Production: Black Kite Studios
VFX Supervisor/Lead: Jonathan Box
Colourist: Rich Fearon
Senior Producer: Hazel Gibson, Phil Brewster

Online & Deliverables Post Production: Studio DOF
2D Lead: Youkyung Kim
Motion Graphics: Heeyoung Lee
Producers: CJ Hwang, Ashley JinKim
Technical Operation: Sam Jang

Sound Design and Music: String and Tins
Sound Supervisor: Jim Stewart
Sound Design: Jim Stewart & Culum Simpson
Foley: Cobblestone Foley
Lead Audio Producer: Alina Miroshnichenko
Music Supervision: Matt Saunders-Davies
Composer: Ryan Gorringe

Full credits (Study Group)

Production Company: ProdCo.
Director: Mackenzie Sheppard
DOP: Oliver Millar
2nd Unit Director: Kai Sandy
Production Designer: Jonathan Houlding
Stylist: Neesha Champaneria
MD: Jon Adams
Head of Production: Sam Levene
EP: Ella TG
Producer: Polly du Plessis
Production Manager: Sam Somers

Service Company: Habitant (Mexico)
MD: Arturo Arroyo
EP: Matias Godoy
Producer: Andrea Fumero

Edit House
The Assembly Rooms
Editor: Jack Williams
Editor & Assistant: Tamara Ishida
Editor EP: Dan Breheny
Editor Producer: Phoebe Armstrong
Work Post Editor: Pang Wei Fong
Blink Post Editor: Tammy Quah

Black Kite VFX
Colourist: Rich Fearon
Head of 2D: Guillaume Weiss
Post Producer: Phil Roy Brewster
Head of Production: Hannah Ruddleston

Studio DOF Deliverables
2D Lead: Youkyung Kim
Flame Artist: Hyunhee Baek
Nuke Artist: Somyi Yang
Motion Graphic: Heeyoung Lee
Producer: Ashley Jin Kim

Sound Design and Music: String and Tins
Sound Supervisor: Jim Stewart
Sound Design: Jim Stewart & Nigel Mannington
Foley: The Foley Barn, Cobblestone Foley
Lead Audio Producer: Alina Miroshnichenko
Additional Audio Producer: Claire Toms
Music Supervision: Mike Bamford, Matt Saunders-Davies
Composer: Ryan Gorringe

Campaign Timeline

May 2025