Health Promotion Board – “Don’t Toy with Your Life” – Anti-Vape Campaign (2025)
July 08 202511:28 AM1 min read
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to instill this message with youths: Vaping may seem like harmless fun, but don’t be fooled — you’re the one being played. Recognising youths’ strong interest in limited-edition collectibles, the creative idea focuses on grotesque figurines designed with a dose of dark humour – “Popcorn Lungs,” “Addicted Brain,” and “Diseased Heart.”
Credit List
Client: The Health Promotion Board
Agency: TBWASingapore
Production: Sixtoes.TV
3D Studio: WickedPixels
