Lime’s “Ride Forward” Pride Campaign Puts Inclusion in Motion

At a time when many global brands are scaling back or sidelining their Pride campaigns and support, Lime is going bigger than ever — sending a powerful message about what it means to show up with authenticity and impact.

In launching its Global Pride 2025 campaign: “Ride Forward,” Lime aims to support its rider community—including diverse and historically underrepresented groups—by helping people get where they need to go for Pride, ensuring that everyone has access to celebrate, gather, and show up proudly in their cities. Lime will reinvest in LGBTQIA+ communities through hyper-local partnerships, visibly wrap its vehicles in Pride flags, encourage grassroots funding, and conduct on-the-ground activations across its global footprint. As the official mobility sponsor for World Pride in Washington D.C., Lime is also proud to play a key role in supporting the largest LGBTQIA+ event ever hosted in the U.S.