NAAMAT – The Future of Your Children? (2022) Israel

November 25  is the  International Day for the Elimination of Violence against Women, and on that day this ad was released in Israel. 

The insight: women who live in violent relationships often think about the future of their children.

This insight was the base of this campaign for NAAMAT, an organization that is a part of Israel’s worker’s union, that creates shelters for women in danger all over the country. The idea was even simpler, you can plan for your children on plan your way out now.

Ad Agency: PUBLICIS GROUPE ISRAEL

CEO: Shelly Shamir Keinan

Creative VP: Igal Ezra

Creative team: Paul Pashkovsky, Adi Ziv

Account VP: Sandra Gitter

Account team: Hen Kopel, Adriana Mesia

Production team: Iris Yisraeli, Orly Vilensky, Bar Amit

Strategy VP: Hadas Dublin

Production: Babushka Productions

Director: Dovev Alperson