Russian Defense Ministry – You’re a real man. Be one. “cлужи по контракту” recruitment ad (2023)

Another Russian recruitment ad just dropped, with the tagline “You’re a man! Be one!” And then offering men to serve on contract “cлужи по контракту”, where you can earn a salary starting at 204,000 roubles ($2,495) a month. It shows a security guard at a grocery store, asking “Is this the kind of defender you dreamt of becoming?” Then a gym instructor, and finally a taxi driver.